Every baby in Aotearoa deserves the best start in life.
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We support whānau with free baby essentials for the first year of life — and beyond.
By harnessing the generosity of crafters, volunteers and donors, we provide new and gently-used baby items via local community partners to those most in need.
Our Impact So Far

455,000 +
Baby items given for free to support the first year of a baby’s life.
$7.7 million +
The total value of baby items gifted to those in need across Aotearoa.
200 +
Community partners including social workers, midwives and support services.Together we can enable every baby to flourish by providing the best start in life.
Focusing on the critical first 1,000 days of life, our pēpi packs provide the physical resources that nurture the health, development and wellbeing of babies and their whānau, whilst alleviating material hardship.
Let’s Work Together
